A fresh, commanding entrance of Lavender from Provence introduces the clean and fervent facets of the Tom Ford Beau de Jour scent. The cool and refreshing open is further amplified with an infusion of an energetic hybrid of lavenders.

The core beats with the herbal inflection of African Rosemary and floral green Geranium with its subtle mint inflection, a powerful contrast to the leather-like warmth of Oakmoss and the electric green of Basil.

Patchouli and Amber create an earthy foundation of radiant wood and sensual musky warmth, further elevating Beau de Jour’s refreshing notion of masculinity through the finish.

Launched in 2020. With a long-lasting and heavy sillage, this scent is ideal to wear all year long and is sure to stand out in a crowd.