Hugo Boss Hugo Reversed Eau de Toilette switches up the everyday perspective with a fresh take on the original Hugo Man fragrance. A true urban cocktail, this eau de toilette is designed for men who stay true to themselves while daring to challenge the status quo. The white flask, the first in the Hugo range, makes a statement with its reversed lettering and monochrome design; it is minimal, yet bold at the same time. With energizing top notes of grapefruit and Calabrian bergamot, this fragrance opens with a burst of freshness that gradually fades to make room for the herbal, minty profile of the rosemary middle note. A cool base note of Haitian vetiver allows the fragrance to fade on a decidedly masculine note, both classic and bold.