Launched in 2019 Pump’d Up Coconut Foam Shampoo is a shampoo created for the festival goer, but suitable for everyone who needs clean hair, but isn’t a situation for a bath or shower, such as when camping or on an outdoor adventure. The foam, unlike most shampoos, doesn’t need water to clean but instead just needs to be massaged into the scalp and towelled off, with the formula lifting the dirt straight off leaving the scalp and hair clean. Not only does it clean without the need for water, but it’s got a lovely coconut scent.