Max Factor is a line of cosmetics from Coty, Inc. It was founded in 1909 as Max Factor And Company by Maksymilian Faktorowicz, a beautician from Poland. Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.1 billion in 2017 dollars), Max Factor And Company was owned by several generations of the family, becoming an international company during that time. Procter And Gamble purchased it in 1991