Named after the Greek god of love, Eros Pour Femme is described as a “perfume for passionate women…the ultimate in power and seduction from Versace”. The juice – composed by Firmenich’s Oliver Cresp, Nathalie Lorson and Alberto Morillas – opens on notes of lemon, bergamot and pomegranate, building to a floral heart of jasmine, peony and lemon flower. Ambrox, musk and sandalwood feature in the dry-down. The fragrance is presented in a round, gold-coloured flacon adorned with the signature Versace Medusa motif on the front and the top of the cap. Instead of a standard outer carton, the edp (available as 100ml) nestles within a deluxe, drawer-like coffret. The face of the fragrance is Lara Stone, who joins Brian Shimansky (the face of Versace Eros) in the advertising campaign, shot my Mert Alas and Marcus Piggott, with artistic direction by Donatella Versace. The concept re-works mythology to see Shimansky seduced by Stone’s mermaid made flesh.